Online courses are selling like hotcakes. And a recent study by Forbes estimates the e-learning industry to reach $325 billion by 2025!
Traditional classrooms are fast replaced by virtual spaces where anyone, irrespective of their age, can now explore new skills and master them online.
This is possibly the best time for educators to make a fortune. All you need is an idea, subject expertise, and a decent internet connection.
Intrigued? Well, here are some ways you can make good money teaching online.
Find your audience
First things first, you need to find a niche. Every educator has their area of expertise. The trick is to find your audience and make the courses interesting enough. You can use Google analytical tools to find your audience demographic and age group. This gives you a better insight into what they want and the best ways to deliver it.
For instance, if you want to plan math lessons for middle school children, you’ll include topics that cater to their curriculum.
Also, gather market research insights on the popular subjects and topics that students are searching for. Designing a lesson on any of the trending subjects would improve your chances of getting more students.
Build an online course
Once you have enough data about your audience, you can begin building your curriculum. Now, the e-learning platform is pretty competitive. Chances are that there are hundreds (if not thousands) of similar courses already floating online. What would make people click on your course?
Building good coursework is not just about cramming the lessons with information. Instead, focus on making your lessons more action-oriented. Here the teacher doesn’t have to put in a lot of effort trying to explain the points. Instead, the online courses are designed in a way as to be self-explanatory and easy to follow. E-learning focuses on developing curiosity rather than the memory power of the student.
Make it interactive
Unlike conventional textbook lessons, online courses offer a lot of scope for interaction. With online lessons, you can include not just pictures but infographics, tutorials, audio clips, and interactive graphics.
You can even have a live chatbot that would answer the student’s queries on the go. Making video tutorials and live classes are the best way to reach out to students these days. Develop a curriculum that is not text-intensive, but more visual and eye-catching.
Some educators also include interactive activities, quizzes, and questionnaires to keep students engaged. This strategy works best for K-12 courses. You can even optimize on live classes with platforms like BitClass.
BitClass offers an all-in-one solution to educators who want to build a successful online course from scratch. It helps you create and design interactive and engaging live classes. BitClass also takes care of all your marketing and branding needs. With the help of in-house industry experts, BitClass solves all your problems which distract you from doing what you can do best, teaching. You can even consult industry experts in the field to make your brand more scalable. It is a lifesaver for teachers who want to monetize their coursework content in the best way possible.
Everybody loves freebies! You can rope in a lot more people to join your course with a demo class. Demo classes basically give the student a glimpse of the course. It intrigues them to join your class and know more about the subject.
You can even have a special newsletter program wherein you send free reading material, interactive video classes, and exclusive ebooks to your subscribers. Effective email marketing allows you to stay in touch with your audience. It also gives you a chance to reach out to potential students who might be interested in joining your course.
Spread the word
Now that you have your online course ready, it's time to let people know about it. Spread the word about your coursework on social media. And once you have built a substantial following, you can collaborate with ed-tech platforms and get some great brand deals as well. Some online instructors sell their lesson plans to ed-tech platforms as well for better visibility.
Social media marketing is another way to go about it. Teachers often choose to connect with students on Facebook or Instagram with live class updates and other information. Social media networks also give you a chance to connect with students in a friendly, informal environment.
The bottom line
Making money as an online educator might seem easy but trust me- it’s not all rainbows and roses. The E-learning industry is a booming but intensely competitive space. The surge in demand only adds to the pressure. Now’s the time to pull up your socks and get on with the changing trends. I hope that these tips will help you make the most out of your online curriculum. Good luck!